The fastest way to attract new traffic to your non-profit’s website, is to be featured at the top of search engine rankings, especially Google. By appearing at the top of an internet search, more people are likely to find your website and engage with your brand. By increasing traffic to your website, you are more likely to increase donations, find more volunteers, and create brand awareness, which can boost event attendance. Consider the following 4 ways in order to improve your non-profit Google ranking.
- Perform an SEO (Search Engine Optimization) Audit: The first step in improving your Google ranking, is to ensure that your website is fully optimized. This means that your site should be rife with keywords, that result in higher search rankings on Google. Consider hiring an SEO expert to perform the audit and test your website’s tagged images, keyword consistency, mobile usability, and site speed. Once you find out your non-profit website’s strengths and weaknesses, you can make the necessary adjustments.
- Use Google Analytics: The next step to increase your search engine rankings is to set up a Google Analytics account. This is a free tool which tracks inbound visits to your non-profit website. By monitoring your website’s performance, you can better understand how traffic gets to the site and how to budget advertising.
- Form a Content Marketing Strategy: One of the ways that Google gives preference to websites in their search rankings is by analyzing which sites are updated with fresh content regularly. This includes blog posts, news about your non-profit, and helpful information. If you are not a writer, consider hiring a freelance writer to create timely and interesting content for your website.
- Leverage Social Media to Drive Traffic to Your Website: In the world of online marketing, social media has become one of the keys to promoting brand awareness and driving traffic to a website. One of the factors included in Google’s algorithms is the amount of likes, shares, tweets, etc. by a given brand. Make sure to post regularly on your various social media sites in order to rank higher on Google.
Remember, the best way to engage with potential volunteers or donors, is to be easily visible on internet searches. Keep these 4 tips in mind, and you’re sure to build brand awareness and increase donations for your non-profit.