To be truthful, many businesses simply just don’t make it. There are many factors that have to come together in order to create a successful business. One topic that business owners should be concerned with is keeping their business viable as the market is constantly evolving. As some say, “you have to keep up with the times if you want to survive.” In order to be successful in keeping up, you must develop a plan and keep your eyes on the future to make sure that your business does not fall behind. Check out some tips below to help you stay viable in the constantly changing market.
Don’t Fight It, Evolve With It
- Pay attention to trends.
- Meet with fellow business owners.
- Conduct research on the latest insights in your field.
- Collect constant feedback from customers.
Trends may come and go, but it is still important to embrace them for a while and then let them go. You would not want to lose a customer over whether or not you were carrying the latest and trendiest products. Meeting with fellow business owners is a great idea in order to find out what their customers are requesting and interested in. Research on your field is the best way to predict what will happen next in your field, don’t let the competition get ahead of you.
Feedback from customers is a vital part of a successful business. Without this feedback, you will be behind in the game. Use surveys, meetings, and social media to find out what your customers want. Another good idea to help you keep up with your customers is to place a complaint jar on the counter of your business.
As we’ve discussed, consumers wants and needs are constantly changing. We must adapt quickly to changing market trends. For example, newspapers have changed radically over the past decade. The number of people who read a physical newspaper is declining. The publication industry has reacted to this by taking their publications online, where consumers can read the news on their smart phones and tablets. In the boarding industry, you must keep up with new trends and popular animal fads. An example of this would be as most people are trying to go green and become more environmentally friendly, boarding businesses should consider using Anivac, a bathing system that uses up to 90% less water than traditional bathing.
Maintain Strong Bonds with Customers
One of the most important factors of keeping your business viable is creating and maintaining strong bonds with customers. The list below talks about some ways to do this.
- Offer a loyalty program, after 5 visits a customer receives 25% off their next visit.
- Remember customer’s animals’ names. Nothing makes a customer feel as special as when businesses’ they frequent remember small details about their life.
- Provide excellent service and quick resolutions when problems arise.
To stay viable, businesses must roll with the times. At Ogena, we are leaders in the industry for protocols, chemistry, and equipment. We strive to provide products that are safe for humans, animals, and that are sustainable to the environment. Let us take your boarding business to the next level.