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Why Small Businesses Still Need to Network & Be Involved in the Local Community

In today’s day and age with the rise of social media, it is possible for small business owners to conduct all business and advertisement through the internet. It is quick, easy, and simple, right? This may be true, but, on the other hand, going out into the local community and establishing roots is directly correlated to the success of your business. Read on to learn how community involvement could take your business to the next level.

It takes a village.

  • Most consumers want to and try to buy locally. Therefore, you should network with other local business. Become a member of the local Chamber of Commerce to meet other local business owners. This gives you many more opportunities to get your name out there and customers in your front door.
  • Partnering with other local businesses that are esteemed gives your business an air of creditability. This partnership will allow their customers to trust you.
  • Work together for growth. Meet with other local businesses quarterly or bi-quarterly to discuss struggles and challenges that each have had to overcome in the past few months. Gaining insight from other local businesses will help you to nip these future problems in the bud.

Local Recognition is Priceless

  • Sponsor sporting teams, offer a scholarship, buy a banner ad in the basketball program, do anything to make your businesses name known around the local community
  • Volunteer. Take your staff and volunteer at special events around the community. Not only are you publicizing your business, but you’re helping out for a good cause
  • Garner a social media following online. Publicize online when you or staff members attend a local event, or offer a drawing for free tickets to the local high school’s basketball games.

These are all fantastic ways to gain brand exposure in your local community. Not only will you be driving business for your company, but you are also becoming a pillar in your community. Consumers will go out of their way to patronize your business if they know you are involved and do great things for the local community.